They had the mindset since beginning and that's what Zee lacks.They don't have the zeal to experiment with the content
I don't know what experiment they didn't made Saregamapa, Antakshari, India's Most Wanted, Aap Ki Adalat, X Zone, Disney Hour, Thief's of Bagdadh, Sawaal Dus Crore Ka, Dance India Dance, Shabash India, Aladin now Maharakshak Aryan and Neeli Chatri Wale and in that too if they're not no. 1 then its all about mindset.
In Bengal no one can challenge Zee Bangla not even Bigg Boss Bangla they clinched Mithun Da for the season but it didn't clicked which it does when he judges Dance Bangla Dance. But strange thing Boss itself say that they're in no. 2. Now who will not see Sourav Ganguly to host a game show which he's doing right now.