Zee will launch a new GEC towards the end of FY15, says Punit Goenka

[DashMajor]

The delay in digitisation of phase III and IV markets has got even the industry giants to speak up. And adding to the list is ZEEL MD and CEO Punit Goenka who feels that the delay in digitisation will invariably have negative impacts on the overall industry.

In an interview with CNBC-TV18’s moneycontrol.com as part of the IDFC Annual India Conference, Goenka spoke about the delay in digitisation, a new GEC launch and his expectations from the advertising revenue in FY15.

Zee will launch a new GEC towards the end of FY15, says Punit Goenka | Indian Television Dot Com

 

[Sanjeev]

So a Hindi GEC will be coming

 

[IndianMascot]

Surely &TV . What else.

 

[timkamat]

Yup, it's &TV

 

[DashMajor]

Finally first official confirmatory words from Zee about their new GEC

 

[timkamat]

But the question is will it click?

 

[DashMajor]

They just want another channel nothing else. If they revamps 9x to & TV then it will be the benefited deal.

 

[Technoglitch]

they acquired 9x just for telebrands?

 

[Sanjeev]

they acquired 9x just for telebrands?

So then it should also be kept under shopping channel list

 

[Technoglitch]

yes, shopping channel from zee to compete with others.