According to Punit Goenka, MD and CEO, ZEEL, Zindagi is the first Hindi GEC, launching nationally. The company believes that the stories showcased on this channel will have an appeal even in Southern India. "The channel is for people with a progressive mindset and such people do not have a language barrier. They understand Hindi also. We expect people down South also to watch Zindagi."
sun direct might too add this channel.
"On the distribution front, Goenka says that the network will give the channel a full push on cable and digital. The network targets more than 90 per cent channel availability on the launch day. The subscription fee of the channel is Rs 25.81. The price of the channel is high as he feels that the product has been designed for class, and not for mass."
this might apply only for dths/msos and not subscribers.