Zeel’s new Hindi GEC &TV to launch on 2nd March

Akash Modi

EntMnt Contributor
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Marketing and distribution The marketing activities are set to commence soon and the channel is also getting a fairly positive response from brands, Iyer stated. The ad rates will be in line with all other Hindi GECs in the market. In terms of distribution, the channel will be available across all cable and DTH platforms upon launch.

Read more at: http://www.televisionpost.com/television/zeel-gets-shah-rukh-khan-to-drive-tv/ | TelevisionPost.com
 

Deepu

EntMnt Legend
Finest Member
ZEEL’s &TV to launch on 2 March

&TV, the new Hindi general entertainment channel (GEC) from Zee Entertainment Enterprises Ltd (ZEEL) is all set to hit TV screens on 2 March.

The channel will have a game show hosted by Bollywood star Shah Rukh Khan. Called ‘India Poochega: Sabse Shaana Kaun?’ the flagship property will air at 9 pm from Monday to Friday. The channel recently unveiled its look and four of its major fiction shows, along with the non-fiction property with SRK. As reported earlier by TelevisionPost.com, &TV will launch with 20–21 hours of original programming.

Read more at: http://www.televisionpost.com/television/zeels-tv-to-launch-on-2-march/ | TelevisionPost.com
 
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