Zee Entertainment Enterprises Ltd (ZEEL) has called off its proposed joint venture (JV) with Stockholm-based Voddler as it was not satisfied with the product being developed by the technology and streaming company. The two companies were to form a JV to launch video-on-demand (VoD) service Bollyvod in which ZEEL was to invest $5 million. “Bollyvod is not launching because that agreement [with Voddler] got cancelled,” Zee Digital Convergence Ltd (ZDCL) CEO Debashish Ghosh told TelevisionPost.com. Elucidating further, Ghosh said that there was a big difference in what was promised by Voddler and what was being developed. “The arrangement didn’t work out. Their product wasn’t ready. What we were told and shown were two different things. It didn’t really work,” he said. He further added, “The platform wasn’t ready at all. It was tested in a very different kind of a market. It was under a severe laboratory conditions and therefore it just didn’t work out.”
Read more at: http://www.televisionpost.com/technology/zeel-calls-off-jv-with-voddler-to-launch-vod-platform/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/technology/zeel-calls-off-jv-with-voddler-to-launch-vod-platform/ | TelevisionPost.com
