Zee Entertainment Enterprises Ltd (ZEEL) has identified Africa as its next target market to grow its international business. The company is launching an English entertainment channel Zee World on 3 February targeted at African audiences.
Confirming the development to TelevisionPost.com, ZEEL CEO Middle East and Africa Mukund Cairae said that the channel would have a mix of drama series, movies, nonfiction content and shows for kids dubbed in English using South African talent. “We are going to launch a channel for the African market on 3 February called Zee World. This channel would be in English and would appeal not only to our Indian-origin viewers, but also to the pay TV viewers of DSTV in Africa,” Cairae said.
Read more at: http://www.televisionpost.com/television/zeel-to-launch-english-entertainment-channel-for-africa-market-on-3-feb/ | TelevisionPost.com
Confirming the development to TelevisionPost.com, ZEEL CEO Middle East and Africa Mukund Cairae said that the channel would have a mix of drama series, movies, nonfiction content and shows for kids dubbed in English using South African talent. “We are going to launch a channel for the African market on 3 February called Zee World. This channel would be in English and would appeal not only to our Indian-origin viewers, but also to the pay TV viewers of DSTV in Africa,” Cairae said.
Read more at: http://www.televisionpost.com/television/zeel-to-launch-english-entertainment-channel-for-africa-market-on-3-feb/ | TelevisionPost.com