News ZEEL to transfer Ditto TV, digital properties to subsidiary

Deepu

EntMnt Legend
Finest Member
Aiming to monetise digital revenues across platforms, Subhash Chandra-promoted Zee Entertainment Enterprises Ltd (ZEEL) is transferring its OTT video service Ditto TV to a wholly owned subsidiary. The board of ZEEL, at its meeting held yesterday, approved the transfer of the Ditto TV business to the subsidiary under a business transfer agreement on a net asset value (NAV) effective 1 June 2015. The subsidiary, which will also handle all the digital properties (websites, apps, etc.) of the group, will be responsible for monetising digital revenues across platforms and geographies.

Read more at: http://www.televisionpost.com/television/zeel-to-transfer-ditto-tv-digital-properties-to-subsidiary/ | TelevisionPost.com
 

DashMajor

EntMnt Knight
Ditto TV is not like Hotstar but dishtv type OTT player since diff. group channels are also available along with ZEE.
 

IndianMascot

Core Member

DashMajor

EntMnt Knight
They should launch a another platform like Hotstar and Sony Liv, everything exclusively of only Zee.

And let remain ditto TV as separate entity as then this will help them to crack broadcasters in better way.
 
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