Aiming to monetise digital revenues across platforms, Subhash Chandra-promoted Zee Entertainment Enterprises Ltd (ZEEL) is transferring its OTT video service Ditto TV to a wholly owned subsidiary. The board of ZEEL, at its meeting held yesterday, approved the transfer of the Ditto TV business to the subsidiary under a business transfer agreement on a net asset value (NAV) effective 1 June 2015. The subsidiary, which will also handle all the digital properties (websites, apps, etc.) of the group, will be responsible for monetising digital revenues across platforms and geographies.
Read more at: http://www.televisionpost.com/television/zeel-to-transfer-ditto-tv-digital-properties-to-subsidiary/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/zeel-to-transfer-ditto-tv-digital-properties-to-subsidiary/ | TelevisionPost.com