zeel want to distribute channels on RIO

SUNIEL

SUNIEL

EntMnt Legend
Finest Member

Zee Entertainment Enterprises Ltd (ZEEL) is considering RIO-based content deals with multi-system operators (MSOs), much like what Star India has done. The company’s senior management has indicated to media analysts that it is evaluating RIO (reference interconnect offer) deals. The call may be taken in the next 30–45 days. RIO means offering television channels at their a la carte prices. Broadcasters are hoping that this measure will enable cable networks to introduce packaging at the consumer level, something which is stuck so far as local cable operators (LCOs) are unable to settle their revenue-share terms with the MSOs.

ZEEL is launching a new Hindi general entertainment channel (GEC) &TV on 2 March. For the placement of the channel, it is paying a fee to the MSOs. ZEEL’s flagship channel Zee TV is planning to ramp up its programming hours to 34 per week, up from 31. This will mean extending daily programming to Saturdays in the 7-9 pm band.

Read more at: http://www.televisionpost.com/television/zeel-mulls-rio-deals/ | TelevisionPost.com​

ZEEL mulls RIO deals | TelevisionPost.com
 
DashMajor

DashMajor

EntMnt Knight
All big broadcasters are looking to dump Cable Industry because its a less profitable as they don't get enough margin of profit so by joining the hand ZEEL looking to make MSO package more costly so that they able to push their DTH also wants to kill their own MSO as per Govt. norms as they already aggressively marketing ZING DIGITAL which is less costly then MSOs now.
 
You must log in or register to reply here.
Top