Essel Group’s Living Entertainment Enterprises Ltd (LEEL) is gearing up to expand its fleet of channels. The company is testing two channels Living Rootz and Living Travelz from Intelsat 20 satellite at 68.5 degree east.
In December, the company had got four licences to launch Living Foodz HD, Living Rootz, Living Travelz and Z Living. Living Foodz HD had launched on 22 September.
Its sister concern ZEEL owns and operates food and lifestyle channel Living Foodz, which replaced Zee Khana Khazana. It also runs health and wellness channel Living Zen. The ad sales and distribution of Living channels will be managed by ZEEL.
At the time of launch of Living Foodz, Essel Group chairman Subhash Chandra had revealed plans to launch three more channels under the ‘Living’ brand in the next 18 months.These included Living Rootz, Living Travelz and Living Homez.
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Essel Group’s Living Entertainment gears up for new channel launches | TelevisionPost.com