Zee Entertainment Enterprises Ltd’s (ZEEL) premium Hindi general entertainment channel Zindagi is completing one year of run on 23 June. ZEEL’s aim with its third Hindi GEC was to create a new category within the genre, targeting the ‘progressive mind-sets’. The channel was launched across India and not just in the Hindi-speaking markets. The channel had many firsts to its credit, including syndicated content from Pakistan and finite shows. However, the channel witnessed a subdued start on the ratings chart. Though it had shows like ‘Aunn Zara’, ‘Badalte Rishtey’, ‘Dhoop Chhaon’, ‘Humsafar’, ‘Kash Main Teri Beti Na Hoti’, ‘Kitni Girhain Baaki Hain’ and ‘Zindagi Gulzar Hai’, the channel could not manage to make a stronghold in the Hindi GEC hierarchy. However, Madison Media COO Karthik Lakshminarayan considered Zindagi a good channel for the metros. “The channel ought to be compared to the English niche genre. It has a loyal audience base, which is clearly different from the rest of the GECs, so it can be worth the premium for select advertisers.”
Read more at: http://www.televisionpost.com/television/zindagi-completes-one-year-plans-original-content/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/zindagi-completes-one-year-plans-original-content/ | TelevisionPost.com
