Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises Limited (Zeel) stable, Zindagi has forayed into a new territory. The channel, which was launched in 2014 with shows from Pakistan, is now gearing up to launch its first original non-fiction show. Titled Shukriya, this reality show has been produced by Frames Production.
This, according to the channel, is just the beginning, as it plans to launch a number of original shows in this quarter. Refusing to spell out the genre of the original shows in the pipeline, Zindagi and FTA cluster business head Priyanka Datta said, “The fact that we air finite shows gives us the opportunity to create more content and churn out more original programming.”
The new show Shukriya, which premieres on Sunday, 9 August at 8 pm, is a 13 episode series, which is designed to urge people to pause life, reflect and acknowledge the good things life has given.
Indian Television Dot Com | Zindagi forays into original non-fiction programming with ‘Shukriya’
This, according to the channel, is just the beginning, as it plans to launch a number of original shows in this quarter. Refusing to spell out the genre of the original shows in the pipeline, Zindagi and FTA cluster business head Priyanka Datta said, “The fact that we air finite shows gives us the opportunity to create more content and churn out more original programming.”
The new show Shukriya, which premieres on Sunday, 9 August at 8 pm, is a 13 episode series, which is designed to urge people to pause life, reflect and acknowledge the good things life has given.
Indian Television Dot Com | Zindagi forays into original non-fiction programming with ‘Shukriya’