After completing more than a year now, Hindi entertainment channel Zindagi is planning to scale up. While original fiction production is underway, it is also adding movies to the programming mix along with content from countries other than Pakistan. While targeting women aged between 15 and 50 years, the channel has now realised that the Pakistani content has been resonating well with the middle-aged audiences. In a bid to target younger viewers in the age group of 15–30, it has now acquired a youthful Turkish drama titled ‘Feriha’.
Read more at: http://www.televisionpost.com/television/zindagi-to-target-younger-viewers-with-new-content/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/zindagi-to-target-younger-viewers-with-new-content/ | TelevisionPost.com