EntMnt Xclusive Zing Digital Andhara / Telangana Launched
- Thread starter DashMajor
- Start date
MUMBAI:After making inroads into
West Bengal,Odisha,Tripura and
Maharashtra,Dish TV’s regional
targeted brand Zing Digital has now
made its presence in the Telugu
market of Andhra Pradesh and Telangana.38 Telugu channels and services and over 100 channels will be available at Rs 99 per month.
This is the maximum number of channel for any state till now.Speaking on the development, Dish TV India COO Salil Kapoor said, “Zing is our unique
initiative where a complete new brand is being launched to address this need for regional
content. Now not only will packages cater to specific audiences across states, but even
communication will be in the customer’s language of choice. Zing will address this need and provide maximum available regional content to viewers through exciting packs as compared to other DTH brands.”
Therefore,customers will have a dedicated Telugu call centre and local dealers to help solve their
issues.
A consumer demographic study conducted by them has indicated that a large segment of TV
viewers from medium and small town prefer content from their own region. Which is why Dish TV has ventured into creating this sub
brand.
Four packs have been offered:
-Namaskaram Pack that 16 Telugu channels for Rs 99.
-Shubharam pack that has maximum Telugu channels and Hindi entertainment for Rs 165.
-Kridangam pack which will cater to sports lovers for Rs 199.
-Utsawam pack with sports, English
entertainment and 38 Telugu channels and services for Rs 349.
Dish TV is looking at acquiring a decent amount of subscribers from the large analogue market in the state into first time digital
subscribers. As per a TRAI report, Andhra Pradesh has the highest cable TV homes in India at 15 per cent of the total cable TV
homes.
Dish TV’s Zing now targets Telugu viewers | Indian Television Dot Com
West Bengal,Odisha,Tripura and
Maharashtra,Dish TV’s regional
targeted brand Zing Digital has now
made its presence in the Telugu
market of Andhra Pradesh and Telangana.38 Telugu channels and services and over 100 channels will be available at Rs 99 per month.
This is the maximum number of channel for any state till now.Speaking on the development, Dish TV India COO Salil Kapoor said, “Zing is our unique
initiative where a complete new brand is being launched to address this need for regional
content. Now not only will packages cater to specific audiences across states, but even
communication will be in the customer’s language of choice. Zing will address this need and provide maximum available regional content to viewers through exciting packs as compared to other DTH brands.”
Therefore,customers will have a dedicated Telugu call centre and local dealers to help solve their
issues.
A consumer demographic study conducted by them has indicated that a large segment of TV
viewers from medium and small town prefer content from their own region. Which is why Dish TV has ventured into creating this sub
brand.
Four packs have been offered:
-Namaskaram Pack that 16 Telugu channels for Rs 99.
-Shubharam pack that has maximum Telugu channels and Hindi entertainment for Rs 165.
-Kridangam pack which will cater to sports lovers for Rs 199.
-Utsawam pack with sports, English
entertainment and 38 Telugu channels and services for Rs 349.
Dish TV is looking at acquiring a decent amount of subscribers from the large analogue market in the state into first time digital
subscribers. As per a TRAI report, Andhra Pradesh has the highest cable TV homes in India at 15 per cent of the total cable TV
homes.
Dish TV’s Zing now targets Telugu viewers | Indian Television Dot Com
bhaskarkilli
Core Member
Zing Digital DTH has started in Andhra and Telangana.Website updated.
IndianMascot
Core Member
bhaskarkilli bro already shared yesterday in Zing Section.
Pls merge with existing threads of Anirudha
Pls merge with existing threads of Anirudha
IndianMascot
Core Member
Looks like they have plan to fill this entire Map of India soon.