IndianMascot
Core Member
Zee Media Corporation Ltd (ZMCL) has rebranded Maurya TV as Zee Purvaiya and launched it on 16 January in Bihar and Jharkhand.
As of now, ZMCL has only snared a 37.87 per cent stake in Maurya TV but plans are to hoick that to 100 per cent in a phased manner. Zee Purvaiya operates on the terrestrial entertainment network (TEN) format that the network launched with Zee Marudhara (formerly called Zee Rajasthan Plus) with a balanced telecast of news and infotainment programmes. The big focus being on regional news, viewers will get to watch full-fledged bulletins during morning and evening primetime with a short news capsule being aired every hour. The other programmes include: current affairs, fiction, non-fiction and factual.
It was in October last year that Zee Media Corporation got the board approval to acquire up to 100 per cent stake in the regional infotainment channel – Maurya TV. Now, with the onset of the New Year, there are few new beginnings
Wish to read further, ---------------------------->
