What superior? Tata Sky STB? Really???
Infact the new airtel and Tata Sky SD and HD STB's are of very poor cheap chinese quality. New Tata Sky SD STB gives poor picture and sound and same is the case with new airtel HD STB i have got. Totally dabba chinese maal, that is why they r offering upgrade at Rs 599. Quality has gone for a toss. Only Tata Sky HD PLus STB's r good.
Also Tata Sky is very good in PR, they just know how to market their product well through diff mediums. I have seen many times on twitter, they hire people who keep promoting their services and products. If Tata Sky loses this advantage then u will know their reality. Videocon d2h is very poor in PR, same with airtel that is why they r not so in lime light or as popular. Videocon d2h is infact better than others now , just their software is slow