Ten sports plan to launch new channel s next fiscal

Devesh

Devesh

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After retaining its existing properties and acquiring new ones, it’s expansion time for Zee Entertainment Enterprises’ Ten Sports. The sports broadcaster, which owns and operates five channels, is planning to launch more in the next fiscal. Launching new channels will allow it to experiment with language feeds to expand the reach of its content. The need to add channels has also arisen as Ten Sports is not able to broadcast a lot of live content on the existing channels due to choc a bloc fixed point chart (FPC). Ten Sports had recently announced that it will offer its flagship property WWE in local languages. To offer content in local language in addition to the original feed will require new channels. “We are planning to launch more channels next fiscal. Currently, we have a lot of content from our existing as well as newly acquired properties, but we don’t have enough channels to play it. We are also considering multiple feeds for some of our properties like WWE,” said a source in the company on condition of anonymity. The sports broadcaster is also contemplating whether to have specialised channels for each sport or to have a hybrid model where multi sports are aired on each channel. Ten Sports runs four specialised

Read more at: Ten Sports plans to launch new channels next fiscal | TelevisionPost.com | TelevisionPost.com
 
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