Zee Cinema unveils new brand identity

[Deepu]

In an era when movies were just a weekly treat on television, Zee Cinema revolutionized the movie viewing experience on satellite television by introducing India’s first 24 hours Hindi movie channel.

Celebrating its 21st anniversary this month, Zee Cinema is set to unveil a brand new identity with a more vibrant, colourful and contemporary look. The new identity will not only enhance the movie viewing experience but will also aim to target new audiences while appealing to the changing palate of the movie viewing audiences.

The channel is also adding many new titles to its vast library including the year’s most awaited blockbuster Singh is Bling starring Akshay Kumar; Khoobsurat and The Shaukeens amongst others. It is also gearing up for the [HASHTAG]#HDFirst[/HASHTAG] premiere of the National Awards winning film Haider in April on Zee Cinema HD.

Indian Television Dot Com | Zee Cinema unveils new brand identity

 

[Sanjeev]

So even the HD version will be revamped

 

[Devesh]

But logo is look same....

 

[Teufel]

Logo won't change bro. They cannot remove Zee from it, so logo will be the same and they can only play with colours, textures and shades.

 

[DashMajor]

Ok so no respect for SD channel and WTP will be air in HD channel first.

 

[XPosed]

They have kept sd at least, I don't expect it in 2015

 

[DashMajor]

Then why don't they closing it until and unless people are getting SD channel 80% of them won't upgrade to HD even if they own UHD TV.

Heavy time for operators also to stop buckling up SD channel from base pack.

 

[Technoglitch]

This is the change they were talking about. D Major, to upgrade people from SD to HD, the premièring on the HD channel is one of the method.

 

[Sanjeev]

This is the change they were talking about. D Major, to upgrade people from SD to HD, the premièring on the HD channel is one of the method.

So they took this initiative from Star as we all know Star normally shows all WTP on its HD channels

 

[DashMajor]

This is the change they were talking about. D Major, to upgrade people from SD to HD, the premièring on the HD channel is one of the method.

But we have to pay extra in current scenario also HD channel is not Ad Free that something special to watch these WTP in HD.