Dear Mr. Justine Mathew,
Greetings from Tata Sky !
Thank you for your email dated 15th October 2013 addressed to our Chief Executive Officer ,expressing your concern over the Star World Premiere HD Channel , HD Access Fee pack, package and pricing.
Thank you for your mail and keen interest in Tata Sky. We have made a note of your feedback and suggestions on our package and pricing .
Firstly, may we take this opportunity to inform you that Star World Premiere HD is the first channel launched under the category of Tata Sky “Specials”. This is a first in the industry as well as for Tata Sky customers. With this Channel, you will be able to watch the latest bigger shows at the same time as American Subscribers. As a premium special service, it is the only channel that has 26 new and returning shows. We do plan to add more premium services like this in the near future.
In other words, Premium Special channels like “Star World HD premier” will require a separate subscription. May we also take this opportunity to reiterate that this never- before “Special” is available to you at a very special price of only Rs.60 per month, Rs.300/- for Semi Annual Pack and Rs.500/- for Annual Pack.
HD Access Fee :The Channel packages offered by Tata Sky are genre based. So that our subscribers have the flexibility of picking & choosing their packages based on genres of programs they typically watch & Tata Sky ensures that the subscriber then gets all channels in the chosen genre. Thus subscribers pay only for what they watch. To add further flexibility of choice, in addition to packages by genre, all channels are also available on a la carte basis.
At the time the channels were introduced, they were all bundled together. But the HD channels grew on the platform & so also the price. Instead of getting subscribers to pay an increasing price for HD, genre packaging was introduced on HD too. So once a subscriber picked his package, the HD feed of the channels he preferred automatically were made available to him by way of an HD access fee.
Assuring you the best of our services at all times,
Warm regards,
Meenakshi
Customer Care
Tata Sky Ltd.,