The Board of Control for Cricket in India (BCCI) has floated a tender for media rights relating to the Indian Premier League (IPL) for the 2015, 2016 and 2017 seasons.
The media rights package includes internet and mobile rights for Indian subcontinent and rest of the world besides broadcast rights for certain territories.
The base price of the rights has not been revealed. IPL COO Sundar Raman also refused to disclose the same.
The consortium of Times Internet Ltd (TIL) and Nimbus Communications had won the rights for four years in 2011. The TIL–Nimbus combine had bagged the rights with a winning bid of Rs 261.6 crore (Rs 2.62 billion).
The bid for IPL digital media rights promises to be a cracker of a contest considering the fact that Star India, which had sub-licensed the IPL streaming rights from TIL last year and Multi Screen Media (MSM), the broadcast rights holder for South Asia, are expected to pursue the bidding quite aggressively.
The entry of Mukesh Ambani’s Reliance Jio, which is expected to roll out 4G services this year, is considered a strong possibility as IPL would be an ideal property for his 4G platform.
Read more at: http://www.televisionpost.com/television/bidding-war-on-the-cards-as-ipl-floats-tender-for-digital-media-rights/ | TelevisionPost.com
The media rights package includes internet and mobile rights for Indian subcontinent and rest of the world besides broadcast rights for certain territories.
The base price of the rights has not been revealed. IPL COO Sundar Raman also refused to disclose the same.
The consortium of Times Internet Ltd (TIL) and Nimbus Communications had won the rights for four years in 2011. The TIL–Nimbus combine had bagged the rights with a winning bid of Rs 261.6 crore (Rs 2.62 billion).
The bid for IPL digital media rights promises to be a cracker of a contest considering the fact that Star India, which had sub-licensed the IPL streaming rights from TIL last year and Multi Screen Media (MSM), the broadcast rights holder for South Asia, are expected to pursue the bidding quite aggressively.
The entry of Mukesh Ambani’s Reliance Jio, which is expected to roll out 4G services this year, is considered a strong possibility as IPL would be an ideal property for his 4G platform.
Read more at: http://www.televisionpost.com/television/bidding-war-on-the-cards-as-ipl-floats-tender-for-digital-media-rights/ | TelevisionPost.com
