West Bengal, unlike Karnataka, is proving to be a tough nut to crack for Viacom18 EVP and project head of regional channels (Colors Bangla, Colors Kannada and Colors Odiya) Ravish Kumar. While Kumar has successfully driven Colors Kannada (earlier ETV Kannada) to the No. 1 spot among the regional entertainment channels in Karnataka, his efforts to duplicate the same success in Bengal with Colors Bangla (earlier ETV Bangla) are yet to bear fruit. Indeed, he has tried everything—from launching multiple fiction shows (original as well as remakes) to big-ticket reality shows like ‘Bigg Boss’ (a move that cracked the Kannada market) and ‘Jhalak Dikhhla Jaa’ to adopting an afternoon programming strategy. Though the channel saw some growth in the viewership, it was far from enough.
Read more at: http://www.televisionpost.com/special-reports/colors-bangla-in-search-of-the-formula-for-success/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/special-reports/colors-bangla-in-search-of-the-formula-for-success/ | TelevisionPost.com