News Colors Bangla: In search of the formula for success

Deepu

EntMnt Legend
Finest Member
West Bengal, unlike Karnataka, is proving to be a tough nut to crack for Viacom18 EVP and project head of regional channels (Colors Bangla, Colors Kannada and Colors Odiya) Ravish Kumar. While Kumar has successfully driven Colors Kannada (earlier ETV Kannada) to the No. 1 spot among the regional entertainment channels in Karnataka, his efforts to duplicate the same success in Bengal with Colors Bangla (earlier ETV Bangla) are yet to bear fruit. Indeed, he has tried everything—from launching multiple fiction shows (original as well as remakes) to big-ticket reality shows like ‘Bigg Boss’ (a move that cracked the Kannada market) and ‘Jhalak Dikhhla Jaa’ to adopting an afternoon programming strategy. Though the channel saw some growth in the viewership, it was far from enough.

Read more at: http://www.televisionpost.com/special-reports/colors-bangla-in-search-of-the-formula-for-success/ | TelevisionPost.com
 

Deepu

EntMnt Legend
Finest Member
No one wants to see Bigg Boss and Jhalak Dikhla Ja Bangla version.
Bigg Boss Kannada version is a big hit & I heard that 3rd edition is coming back on Colors Kannada. 2nd edition was telecasted by Suvarna
 

NinadG

EntMnt Contributor
Finest Member
Shocking to see Colors Bangla having only 10% viewership....It seems shows like BB won't work in markets like wb or mh....
 
Top