The best way is to launch many packages. There are many people who don't watch Sports channels, but pay for it. It's better to launch base packages dedicated to English entertainment, Kids, Music etc. This will save a lot of money of users and would be very much appreciated.
Suppose there was a package worth 350 offering Hindi channels and English movie/entertainment channels along with HD feed. I could have saved 550-350=200 rupees per month, which I am paying for Sports channels, which are the most expensive of the all all genre.