Breaking News HBO Premium India flops. HBO India to shut shop

[DashMajor]

According to article 500,00 peoples subscribe HBO Premium which is a great no. but they're not happy with distribution except dishtv no other platform carrying both SD and HD combos and if STAR take the distribution venture then these channels will get homes very quickly.

 

[aumnamonarayan]

From Jan 1, Turner India which is the sister concern of Time Warner (Owner of HBO) will handle HBO india operations and from July 1 HBO premium Channels will be handled by Star India. This is just a cost cutting measure by Time Warner as it feels that PAY TV revenue is low in India and HBO is world over a PAY TV network which basically means that all its revenue comes from subscription fees but in India its facing issues as this revnue is less and dependency on ads is more

 

[NinadG]

Digitization is not yet complete so why this hurry......?

 

[DashMajor]

And slow digitization increased the heart beat of HBO because its unpredictable that how long digitization would take place.

 

[IndianMascot]

Digitization is not yet complete so why this hurry......?

Reason is Star has a dedicated team and helpline for SWP and because of their furious marketing, they have managed to make SWP quite successful on all available platform.

HBO tried to achieve the same position but couldn't managed it. So, now they have made deal with India's famous Marketing and distribution experts to run their channel and make it equally successful like SWP.

 

[Technoglitch]

SWP is worth for money, isn'it?

 

[IndianMascot]

Yes. Same is HBO but it too need proper marketing and availability on all platforms like SWP.

 

[Technoglitch]

HBO airs movies late.

 

[IndianMascot]

Not that late. Its at par as compared to Star Movies but they don't advertise or create enough sensation to make their premiere popular.

 

[NinadG]

So now Star may force DTH who don't have these channels........? & we might see these channels on all DTH.....& even rate hike........