Update :
Negotiations are on a continuous level between Star and Hathway. Reason: India's tour of Australia for test, one day matches and the world cup.
With Hathway having atleast a 30-40% presence in big cities n metros, Star Sports will not only lose TRPs, but ad revenue too if too many homes miss out.
Viewers may not really be affected as DD might beam the world cup too. But Star will lose out.
Hathway too might lose customers as they might move to DTH.
Whatever the outcome, customers are in a quandary!
Negotiations are on a continuous level between Star and Hathway. Reason: India's tour of Australia for test, one day matches and the world cup.
With Hathway having atleast a 30-40% presence in big cities n metros, Star Sports will not only lose TRPs, but ad revenue too if too many homes miss out.
Viewers may not really be affected as DD might beam the world cup too. But Star will lose out.
Hathway too might lose customers as they might move to DTH.
Whatever the outcome, customers are in a quandary!