In response to its invitation to tender issued in July 2014, the International Cricket Council (ICC) has received 17 bids from various broadcasters across different territories for audio-visual rights in respect of ICC events during 2015–2023. All bids are now in the process of being reviewed for compliance with the terms and conditions of the tender arrangements. At this stage, the ICC declined to provide further details.
Three events are in India. One can expect Star and Sony to fiercely compete for the rights. The ICC is expecting to earn a whopping $2.4 billion for the media rights. The previous eight-year rights were sold to ESPN Star Sports for $1.2 billion. The winner is expected to be announced in December.
Read more at: http://www.televisionpost.com/television/icc-gets-17-bids-for-media-rights/ | TelevisionPost.com
Three events are in India. One can expect Star and Sony to fiercely compete for the rights. The ICC is expecting to earn a whopping $2.4 billion for the media rights. The previous eight-year rights were sold to ESPN Star Sports for $1.2 billion. The winner is expected to be announced in December.
Read more at: http://www.televisionpost.com/television/icc-gets-17-bids-for-media-rights/ | TelevisionPost.com