Update Life OK HD added on 109

Mazi

EntMnt Contributor
Yeah its on higher side.

Life Ok HD is loosing its position regarding TAM ratings
 

DashMajor

EntMnt Knight
bhaskarkilli Bro. Problem is Broadcasters keep launching channels for money - not only from subscription point of view they're now earning from ad revenues too.

And as we demanded more we have to pay more and all these things will never stop until TRAI not fix some rates for these channels.
 

bhaskarkilli

Core Member
Yeah its on higher side.

Life Ok HD is loosing its position regarding TAM ratings
I these DTH management is in illusion.they are not observing what is the real scenario.If more people demanding in any fake FB or anywhere then they are thinking that these are most demanding channels and we can put a tag like premium channel.if this logic applies to D2H then Zee Action and Zee Premier channels are most demanding channels and D2H has to put 200 rupees for two channels.
 

Mr.A.N

EntMnt Regular
EntMnt Regular
We can see the Star strategy Star Sports 1 and Star Sports 3 are very similar only language difference they can just simply put different audio feed but they need more money.
 

Mazi

EntMnt Contributor
I think sooner or later Adtv will be forced to put this channel in any base pack.

because this channel does not deserved to be part of Premium category.

As of now only SWP HD have premium tag in HD channels on adtv
 

DashMajor

EntMnt Knight
We can see the Star strategy Star Sports 1 and Star Sports 3 are very similar only language difference they can just simply put different audio feed but they need more money.
STAR / FIC is the biggest villain in the entire fixture last year when dishtv wants to sign a ala carte deal with STAR for STAR SPORTS 2 they bring all kind of terms and condition now when dishtv blackmail them by throwing all STAR / FIC channels from the base pack they comes on the line and now 80% packages having STAR SPORTS in dishtv.
 

bhaskarkilli

Core Member
bhaskarkilli Bro. Problem is Broadcasters keep launching channels for money - not only from subscription point of view they're now earning from ad revenues too.

And as we demanded more we have to pay more and all these things will never stop until TRAI not fix some rates for these channels.
Here logic is little bit different Anirudha bro.Yes any launching channel means for money of course any business for money only.But here scenario is different.Now business also differentiate as SD and HD channels.Now HD channel launching is not at all fruitful because any HD channel they are not giving much ads.MSM group has openly agreed this even they are not at all interest in launching new HD channels they even postponed MAX HD channel.Now come to SD channels launching.Now more SD channels launching because of this cap on ads only.Now broadcasters wants to get the revenue from same content in another channel.That is the reason Star launched Movies OK,Zee launched &Pictures to get the revenue for same content.
For HD channels ads revenue is less that is the reason broadcasters wants more money from customers only.
 

bhaskarkilli

Core Member
We can see the Star strategy Star Sports 1 and Star Sports 3 are very similar only language difference they can just simply put different audio feed but they need more money.
Because these cricket rights cost getting more and more.So for gain that revenue broadcasters are doing like this.There is no problem for sports channels in India persons can spend even 1000 rupees for cricket.
 

DashMajor

EntMnt Knight
bhaskarkilli Bro. I am not against HD channels but I don't want thousand of HD channels if ZEE CINEMA HD shows some cricket contents then its ok otherwise launching of & Pictures HD is a big hole, I don't want another ZEE TV HD these broadcasters are not doing anything for contents but launching new channels only with same contents and charging like something special.
 
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