I these DTH management is in illusion.they are not observing what is the real scenario.If more people demanding in any fake FB or anywhere then they are thinking that these are most demanding channels and we can put a tag like premium channel.if this logic applies to D2H then Zee Action and Zee Premier channels are most demanding channels and D2H has to put 200 rupees for two channels.Yeah its on higher side.
Life Ok HD is loosing its position regarding TAM ratings
STAR / FIC is the biggest villain in the entire fixture last year when dishtv wants to sign a ala carte deal with STAR for STAR SPORTS 2 they bring all kind of terms and condition now when dishtv blackmail them by throwing all STAR / FIC channels from the base pack they comes on the line and now 80% packages having STAR SPORTS in dishtv.We can see the Star strategy Star Sports 1 and Star Sports 3 are very similar only language difference they can just simply put different audio feed but they need more money.
Here logic is little bit different Anirudha bro.Yes any launching channel means for money of course any business for money only.But here scenario is different.Now business also differentiate as SD and HD channels.Now HD channel launching is not at all fruitful because any HD channel they are not giving much ads.MSM group has openly agreed this even they are not at all interest in launching new HD channels they even postponed MAX HD channel.Now come to SD channels launching.Now more SD channels launching because of this cap on ads only.Now broadcasters wants to get the revenue from same content in another channel.That is the reason Star launched Movies OK,Zee launched &Pictures to get the revenue for same content.bhaskarkilli Bro. Problem is Broadcasters keep launching channels for money - not only from subscription point of view they're now earning from ad revenues too.
And as we demanded more we have to pay more and all these things will never stop until TRAI not fix some rates for these channels.
Because these cricket rights cost getting more and more.So for gain that revenue broadcasters are doing like this.There is no problem for sports channels in India persons can spend even 1000 rupees for cricket.We can see the Star strategy Star Sports 1 and Star Sports 3 are very similar only language difference they can just simply put different audio feed but they need more money.