News MIB diktat to BARC: No TV viewership data release till registration

Deepu

Deepu

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Finest Member
Just a week after Broadcast Audience Research Council (BARC) released its maiden TV viewership data, a diktat has come from the Ministry of Information and Broadcasting (MIB) to stop publishing rating figures till the agency gets registered. As per the guidelines, TV rating agencies have to obtain the registration from the ministry. However, BARC’s registration with the MIB is still in progress. BARC executives are expected to speak to the MIB officials today afternoon to sort out the matter, a source told TelevisionPost.com. BARC’s TV viewership data releases every Wednesday.

Read more at: http://www.televisionpost.com/television/mib-diktat-to-barc-no-tv-viewership-data-release-till-registration/ | TelevisionPost.com
 
NinadG

NinadG

EntMnt Contributor
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"BARC’s application for registration was submitted early November 2014 and it is still under progress."

Removing TAM & launching BARC was decided many months back....So why BARC didn't got registered early......Now it seems that they are confident of resolving the issue by talking to MIB.
 
NinadG

NinadG

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D Major said:
Then what's the truth on BAARC's figure ?
Click to expand...
I think they have not registered but started working & collecting data....
They claim to be bigger audience measurement system employing latest tech in a transparent manner.
 
IndianMascot

IndianMascot

Core Member
Ye le bhai. They seems to be in hurry to publish the reports. They themselves are still not registered and trying to pinpoint on others performance
 
DashMajor

DashMajor

EntMnt Knight
NinadG said:
I think they have not registered but started working & collecting data....
They claim to be bigger audience measurement system employing latest tech in a transparent manner.
Click to expand...
But figures of TAM and BAARC looks similar regarding no. of audience.
 
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