Sony and Discovery to end their distribution JV in India

[DashMajor]

Sony and Discovery Communications are axing the joint venture company that they ran for over 12 years in India.

Caught in the midst of a TRAI (Telecom Regulatory Authority of India) regulation that outlawed the bundling of television channels across broadcast companies, both have consented to divorce and build their own pay TV models.

MSM Discovery, the TV channel distribution company in which Sony has 74 per cent stake and Discovery the rest, is set to disband.

Multi Screen Media (MSM) and Discovery will have their independent affiliate teams and stitch their own deals with distribution platform operators.

Signalling the end, Discovery has already started doing its distribution deals with direct-to-home (DTH) companies. Dish TV is the first negotiated contract.

MSM, however, will continue to distribute the channels of TV Today Network. “MSM has a deal to distribute TV Today channels,” the source said.

Content Aggregators:-

​

Differences leading to the MSM Discovery split:-

​

Sony and Discovery to end their distribution JV in India | TelevisionPost.com

 

[Technoglitch]

So discovery ID was added in testing phase on dish tv which discovery group deal with it.

 

[DashMajor]

Yes ID was added in Testing phase only and now they settled the deal as mention by the article as dishtv is the first one to signs a deal and also SONY s domination exposes they're now no more a peaceful network.

But with this dissolve one thing is clear now ID is making way to other DTH soon.

 

[Technoglitch]

it is not because of sony's domination in disbanding the JV but of TDSAT.

 

[Devesh]

Thanks for the update, so sony now become gunda.

 

[Technoglitch]

Why Sony is gunda now? i dont get it Devesh bro

 

[Devesh]

Why Sony is gunda now? i dont get it Devesh bro

Bcoz they r unnecessarily fighting with dishtv and they show there dominance on Discovery. They should peacefully signed a new contract with Dishtv but they r not, this is why i said.

 

[Sanjeev]

I don't think Sony is becoming Gunda

 

[Technoglitch]

The reason for the disband is because of TDSAT order and Dish tv too play spoilsport with all the broadcasters.

 

[SarfaRaZ]

So MSM SONY & Discovery is going to Break-Up.