Harit Nagpal, MD and CEO, Tata Sky, said that the commercial negotiations with SPN “broke down” as what they were seeking would have “forced” the DTH operator to hike prices. “Hence we have had to drop a few channels while keeping the popular ones on. While doing so, we are paying Sony much more for the 11 channels retained on the a la carte rate, versus the contracted rate for three times these channels. We request our subscribers’ to bear with us, as we are doing this in their best interest,” Nagpal said.