There is a interest of broadcaster too as they involved with DTH hence they have nothing to do if d2h approaches them or not.What's new in that. Its broadcaster only who approaches Operators. Be it a Big Player like Star or as small as regional channel.
It could be both sides like demand and supplyThere is 2 scenario to crack deal, if broadcaster heavily invested on a brand new channel then they will approach DTH, if broadcasters just launching channel then DTH have to go.
In last 1 year launching Broadcasters approaches for channels like Zindagi, &TV, SS HD 3, SS HD 4, CI HD, Star Movies Select HD, TEN GOLF HD in Tata Sky and in between other channels to get added.
But they won't run for other channels which they feel have potential.