The supply of free video content by broadcasters to over-the-top (OTT) players is worrying direct-to-home (DTH) operators. This also leads to revenue cannibalisation and the playing field is loaded in favour of the OTT service providers as they are not subject to any taxation regime, some DTH companies feel. Videocon d2h has particularly objected to the OTT video platforms created by the broadcasters such as Hotstar and SonyLiv. Citing the example of Star India, which pulled out all its content from YouTube ahead of the launch of Hotstar in February, the DTH operator said that the ad-supported service is an outlet for Star India’s content.
Read more at: http://www.televisionpost.com/trai-tdsat/videocon-d2h-raises-concerns-over-ott-video-services-blames-broadcasters-for-rev-degeneration/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/trai-tdsat/videocon-d2h-raises-concerns-over-ott-video-services-blames-broadcasters-for-rev-degeneration/ | TelevisionPost.com
