IndianMascot
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Consumer spending on videos will increase but new Over the Top (OTT) providers such as Amazon Prime Video, Netflix, Voot, Hotstar and others will not impact the TV market, says a latest report by Edelweiss Capital.
Cable TV and DTH operators will see negligible impact due to the low monthly cable rentals of Rs 300 to Rs 450 per month, the report predicts. India has seen the emergence of large number of OTT players such as Spuul, Sony Liv, TVF Play, ALT Digital (of Balaji Telefilms) besides the existing market dominator YouTube.
Amazon Prime Video, which launched a few weeks ago, charges Indian users about Rs 499 per year which is much lower than rival Netflix’s Rs 500 per month. Also, existing subscribers of Amazon Prime can access video streaming at no extra cost. However, Amazon Prime Video lags Netflix in terms of original content, the report says.
Amazon Prime, Netflix will not impact cable TV biz: Edelweiss - Moneycontrol.com