Is HBO giving up on its India market? > afaqs! news & features
Is HBO giving up on its India market?
By Vanita Kohli-Khandekar, Business Standard, New Delhi,
December 19, 2014 Section: News Category: Media Publishing
It will be handing over channels to Turner and STAR India before shutting operations.
From January 1 next year, everything to do with HBO's basic channel - marketing, programming, ad sales and distribution - will be handled by Turner International India. And, from July 1, everything to do with its premium channels HBO Defined and HBO Hits will be handled by STAR India. For all practical purposes, HBO, the firm behind shows such as The Newsroom and Game of Thrones, will cease operations in India and simply licence out its channels. Some of its India employees may be absorbed into STAR India, say sources within the Indian television sector.
"There will be a change in distribution partnerships and we will be putting out a release on that. Other than that, we cannot comment on speculation," says Monica Tat
Is HBO giving up on its India market?
By Vanita Kohli-Khandekar, Business Standard, New Delhi,
December 19, 2014 Section: News Category: Media Publishing
It will be handing over channels to Turner and STAR India before shutting operations.
From January 1 next year, everything to do with HBO's basic channel - marketing, programming, ad sales and distribution - will be handled by Turner International India. And, from July 1, everything to do with its premium channels HBO Defined and HBO Hits will be handled by STAR India. For all practical purposes, HBO, the firm behind shows such as The Newsroom and Game of Thrones, will cease operations in India and simply licence out its channels. Some of its India employees may be absorbed into STAR India, say sources within the Indian television sector.
"There will be a change in distribution partnerships and we will be putting out a release on that. Other than that, we cannot comment on speculation," says Monica Tat
